Your design.
Shipped in Webflow
without drama.

CLS Global is an international crypto company and the “Number One Service Provider in Digital Assets”.
 They provide market making and marketing services for crypto projects on a retainer model.
 The company has a strong in-house design team.

The old website looked fine from the outside, but inside it was a complete mess:

• no UI kit or unified design system;
• no Client-First or any clear architecture;
• “dirty” classes, duplicates, inconsistent naming;
• incorrect HTML structure: H1/H2/H3, semantics;
• layouts that were almost impossible to update and scale safely.

Fluid:

• ran a full audit of the existing project: structure, classes, SEO, semantics;
• showed the team exactly which parts would kill their scalability and maintainability in the future;
• honestly recommended not to slap the new design on a broken foundation, but to rebuild from scratch so it wouldn’t blow up later.

• Completely rebuilt the site from scratch on Webflow for the new design, without reusing the old chaotic setup.
• Designed and implemented a clean class architecture based on Client-First principles, so any new screen or page can be added predictably.
• Built a correct HTML structure: headings, semantics, hierarchy — aligned with SEO requirements and modern standards.
• Set up meta tags, core SEO settings and page structure to support future promotion.
• Delivered CLS “version 2.0”: a product they can actually manage and grow, not just something nice to look at.

• Instead of a cosmetic “upgrade” on top of old chaos — a new, manageable product that can be confidently scaled.
• A website that meets the expectations of the in-house design team and doesn’t limit their ideas because of poor development.
• A technical foundation that supports SEO instead of blocking it: structure, semantics, meta, CMS.
• A clear, predictable Webflow project they can live with long-term, rather than rewriting everything again in a year.

Relopay is a fintech company that connects crypto accounts with physical and virtual cards.
 They have a strong in-house design team and a separate SEO agency.

• Synced with the SEO agency on everything: URL structure, preserving existing SEO architecture, headings, meta, redirects, technical requirements.
• Locked in with the design team on their non-negotiables: complex animations, smoothness, and 100% visual match to the Figma layouts.
• Designed the CMS and overall architecture with future localisations in mind.
• Put together a clear release plan with stages and immediately agreed on a realistic deadline — no “we’ll move it later if needed”.

• Pixel-perfect implementation on Webflow with complex GSAP animations and a custom slider connected to the CMS.
• Full preservation and migration of the old website’s SEO structure to avoid losing rankings.
• Fine-tuned performance optimisation to achieve strong Google PageSpeed scores despite heavy animations.
• Set up CMS structure and logic so new languages can be added without rebuilding the project from scratch.
• Ongoing support: fast turnarounds on tasks coming from the SEO team and the product side.

• On-time release — the SEO agency could start their work immediately, and the paid budget wasn’t wasted waiting for development.
• The design team got a true 1:1 implementation of their layouts: smooth, polished animations without “let’s simplify this to make it easier for dev”.
• The new site kept the SEO momentum of the old one and became a solid foundation for localisations and further growth — without the threat of “we’ll have to rebuild everything again in six months”.
• Realopay gained a reliable Webflow partner who can handle complex technical tasks quickly and predictably — not a freelancer juggling this between other projects.

Vachi Storage – a self-storage business in Dubai,
 part of an investment group that buys traditional businesses, digitises them, grows profit and then exits.They don’t have an in-house dev team: they needed a Webflow partner who could own the entire web stack, not just “build one site”.

• Synced with their SEO team on all structural requirements: page types, headings, URL strategy, meta fields.
• Designed the CMS and content architecture up front so new SEO pages could be added without breaking the site.
• Clarified the role of the website in their paid traffic funnel, to make sure tracking and booking flows were in place from day one.
• Built a clear roadmap to launch with internal milestones and a fixed go-live date — no “we’ll see as we build”.

• Built a SEO-ready Webflow site with correct structure, heading hierarchy and meta implementation.
• Integrated Google Analytics and set up key events so the team can track how the site actually performs.
• Added a WhatsApp chat widget to capture more leads and reduce response time.
• Integrated the site with their specialised booking software so users can:
 – choose a storage option,
 – book directly from the site,
 – have the booking created in their system and proceed to payment.
• Set up the project and CMS in a way that supports:
 – ongoing SEO work (new pages, categories),
 – future localisation (e.g. Chinese),
 – fast technical iterations without refactoring everything.

• A website that launched on the agreed date, ready for both SEO and paid traffic — no marketing downtime due to dev delays.
• A proper tracking and booking funnel, turning the site into a measurable acquisition channel instead of a static brochure.
• A technical foundation that supports SEO growth and localisation instead of fighting it.
• A long-term Webflow partner who keeps:
 – shipping new SEO pages on demand,
 – rolling out localisation (Chinese),
 – closing technical tasks quickly, so growth plans don’t wait on development.